Google announced today the launch of the real-time search feature as an integral part of their search engine. This means that now when you search for Copenhagen climate conference you will know what people are posting about this event on Twitter, FriendFeed, Facebook, blogs, microblogs, news, …

This probably explains why Eric Shmidt joined Twitter yesterday. It was actually an unexpected move from Google for me, at least the speed they have completed this. Shmidt said about one month ago that the social media is still a grey area for Google, and that the content on facebook is mostly private content that they can’t use. It seems that a strategic decision has been made after this that they should avail this real-time feature right away for one reason or another.

Moving away from politics 🙂  back to the real-time feature. It is very cool, the thing that makes it useful it that you are actually seeing very relevant content to what you are looking for… Google are the masters of delivering relevant content. Below is what you get when you search Copenhagen climate conference

Read more about this from Google official blog