Egypt Yellow Pages Launches Yellow Media Brand in Egypt

We proudly announce that Egypt Yellow Pages is launching Yellow Media brand today and expanding from being a traditional directory services provider to empowering our customers with a proper representation of their business on social, local, and mobile platforms, arming them to not just compete in the online world, but succeed. Solutions for everything their businesses will require for online success in the years to come, which is encompassed in an effective SoLoMo, or social-local-mobile, presence.

The various range of Yellow Media SoLoMo offerings in Egypt include:

  1. Social exposure over Facebook, Twitter, Linkedin, Google+ and Dalili.com.eg (Egypt’s largest businesses and venues review site)
  2. Local needs through Yellow.com.eg and Offeratak.com (Egypt’s leading daily deal aggregator)
  3. Mobile platforms coverage though Yellow.com.eg mobile web, iPhone application and Blackberry application (Android and Nokia under development)

Google Real-Time Search: Relevance, Relevance, Relevance

Google announced today the launch of the real-time search feature as an integral part of their search engine. This means that now when you search for Copenhagen climate conference you will know what people are posting about this event on Twitter, FriendFeed, Facebook, blogs, microblogs, news, …

This probably explains why Eric Shmidt joined Twitter yesterday. It was actually an unexpected move from Google for me, at least the speed they have completed this. Shmidt said about one month ago that the social media is still a grey area for Google, and that the content on facebook is mostly private content that they can’t use. It seems that a strategic decision has been made after this that they should avail this real-time feature right away for one reason or another.

Moving away from politics 🙂  back to the real-time feature. It is very cool, the thing that makes it useful it that you are actually seeing very relevant content to what you are looking for… Google are the masters of delivering relevant content. Below is what you get when you search Copenhagen climate conference

Read more about this from Google official blog