In 2015, (Infographic) Are Google and Facebook Teaming up?

As the end of the year approaches, Google and Facebook advertising solution are seeing harmony that has never been reached before to an extend that makes one asks, are they teaming up or at least having a common vision for 2015?

Facebook has announced their new secret weapon and it has been a major game changer in 2014, Kenshoo recently did a study and found that combining search and facebook resulted in 30% increase in return on adspend. Facebook wants to capitalise and build upon the success and investment that advertisers are doing in Google search campaigns.

Search is always a great way to start a digital campaign. It helps the business owners find out how people are searching for their business and what their needs are. Remarketing through Google display network has always been a very important companion to a successful search campaign as it helps increasing the ROI and dropping the cost per acquisition.

Facebook uses the audience that is acquired through Google search as a building block, through their website custom audiences feature they have the ability to find existing customers and target them with a special message. This is a valuable feature as it helps further increase ROI and reduce CPA. Facebook can reach over 50% of the users driven by Google through their tracking pixel.

Let’s face it, driving user registration to SMB websites is not an easy job, building Google / FB audience are more feasible and cost effective alternatives for marketers. Ultimately, growing these lists could be done through using look alike audience feature that both platforms provide.

Here is an infographic that i created to show the level of connection today between Google AdWords and Facebook Ads. Except to see better harmony in 2015.

Integrating Google adwords and Facebook adsDownload integrating Google AdWords and Facebook Ads in your digital campaign (PDF)

Why i will never buy from Souq or Jumia again

I’m sure that you’ve seen Souq and Jumia ads everywhere, whether you are on Facebook or on any website i’m sure you came across their ads which contains some amazing offers with HUGE discounts. There is also a big probability that you already receive their daily newsletters with their special offers and deals.

I have to say that these guys are doing very well in terms of online marketing, their customer service is also good not great. However, they are a disaster when it comes to their core business, the products they are offering in terms of quality and pricing.

I’ve been strongly hit by Jumia in terms of pricing, yes, they are very expensive, much more expensive than average market price, on the other hand souq have pretty good prices but many of the products are not authentic, they are just cheap or moderate copies of the original products.

Here is my experience with Jumia, i bought a Roller travel laptop case, a huge one that fits in lots of stuff plus a 17″ notebook for 750 LE. When i opened it i found the REAL price tag, 660 LE… This this is probably the real market prices as everybody know that jumia is already over priced.

Jumia - Rolling travel laptop case real market price

Jumia – Rolling travel laptop case real market price

I complained to their customer service, and just got back a reply offering me a 100 LE voucher when  i spend 300 LE on Jumia, they didn’t even bother themselves explaining the reason of what happened to me. Having escalated that issue to the management, they were very professional, they investigated that issues and got back to me saying:

Dear customer,

I want to personally apologize on the behalf of the whole Jumia team.

This gives you a very poor experience and I completely take the responsibility for it.

The price tag that you saw is different the the purchase price because it is the price for which we got the item from our supplier. This is not the retail price but a price negotiated with our supplier that is lower than the retail price. This is a special price from a supplier to a retailer (Jumia). On this price we have a margin which accounts for the difference of price.

However, I totally accept the responsibility for your bad customer experience. At Jumia we are working everyday to provide our customers with the best experience possible and in your case we obviously failed. I am deeply sorry for this.

As a compensation, please accept a 100EGP voucher with no minimum purchase: XXXXX

I hope you will give us another opportunity to serve you better.

Regards,

Head of Operations

I find their response very professional. In the second time not the first.

On the other hand my issue with Souq was not the price but rather the quality, Got a newsletter promoting Armani’s classic Acqua di Gio with a 25% discount so i decided to buy it choosing COD payment method, next day i got it, i was amazed about the fast service, i got my package with Aramex paid the amount in cash and this is what i found when i opened it

This is how the perfume i got from Souq looked like!! Terrible!

This is how the perfume i got from Souq looked like!! Terrible!

To begin with, this was the WRONG perfume, it was Aramni code 75 ML not Armani Acqua di Gio 100 ML. The package looked aweful, it looked old and had some wrinkles, and the plastic wrap was torn from the top, it seems somebody used it before. Actually when i saw this i understood this can’t be an original perfume so i wanted to make sure so i opened the box from the top and tried the perfume which was just like water and alcohol, a very cheap replica that you can buy for 20 LE not 500 LE.

So i made a complain, Souq sent somebody a few days later to pick it up, they will inspect the item and the return my money back in about 5 business days. The money should be available in my Souq account and then i can withdraw it or do a bank transfer to my bank account. They also said that the additional 15 LE for shipping and COD fees will be returned to me as well.

Long story short, the customer service of both Jumia and Souq were actually good. They responded to my queries within reasonable time and with reasonable answer.

The bottom line here, i’m never buying form Souq or Jumia again, i expect the problem to be repeated again, they have done nothing to prevent these kinds of issues from recurring, they only provided a remedy for me.

مصر تسعى لزيادة الأستثمار فى قطاع الاتصالات والتكنولوجيا إلى 55 مليار جنيه

مصر تسعى لزيادة الأستثمار فى قطاع الاتصالات والتكنولوجيا إلى 55 مليار جنيه

Check out  my latest Wamda piece. Fantastic progress for ICT sector in Egypt, and amazing strategy from MCIT ministry. Investments in Egypt to reach 55 billion pounds soon in Information Technology and communication sector

7 Things you should know before bootstrapping your startup

Startup business in EgyptMany people think that ideas are worth money and I think all these people are wrong, you can come up with the coolest ideas in the world and you are never able to implement them into real applications because you just don’t have the time or the business knowledge to know how these applications would be useful and addictive for the users.

You can also make the most appealing applications and yet you are not able to attract the critical mass and have the suitable business model to generate revenue streams for your apps.

Here are 7 things you should know before you quit your job and decide to bootstrap your startup:

1. How many cofounders? A startup business should not have more than 2 cofounders, 3 at most otherwise your shares in the new starup becomes so little. Selling your business for 1 million pounds means you get in your pocket 200K if you are five partners. Can’t buy you a flat!

2. Who are the cofounders? If your answer is 2 college friends who will be software developers working with me on the app. Hmmm… What about 2 years later when the application is popular and generating revenue, do you still need 2 partners that share the revenue? Or you would rather get rid of them and hire 2 fresh software developers? Think further down the road, one year later what is the value that my partners add to my startup?

3. Generating the critical mass. Don’t just think build it and people will come. Think why they would come and how. Think how to make them stay and grow the user base.

4. Your business model. Basically how will you make money from the application? What are you gonna sell? The application itself, or you will provide it for free and make out money from advertising? Or make the money from a service within the app? What’s your monetization model?

5. Sales sales sales. Who will make the sales? You need to hire experienced sales agents for your app, if you are an engineer with no sales experience, don’t try to sell it yourself.

6. Go mainstream and add a niche. We are always trying to be innovative which is good and important to have a healthy project. However, many people fall into the mistake of thinking about the niche and forgetting about the mainstream. A niche is an addition to your app but think about the mainstream audience. Think about Amr Diab, Mohamed Mounier and Justin Bieber, before thinking about Hamza Namira and Cairokee, although they have a good fan base, they are not main stream (yet).

7. Direct your users to do what you want them to do. Make them feel that they have control but target them to do what you want by providing the right default options and working on a very well studied UI/UX.. for example let them choose between 2 or 3 options instead of providing them with free textbox and asking them to type in what they want.

Google Officially Launches Google AdWords Premier SMB Parntner Program Page in Egypt

Google have officially launched Google AdWords Premier SMB Parntner Program Page in Egypt. It is the first Arabic page that is launched under that section as Egypt Yellow Pages is officially the first partner in Egypt and the Arab world (After Morocco whcih launched their site in French).

Google explains 5 reasons why you should go to Premier SMB Partner than DIY (Do it yourself) approach.

If you have a business in Egypt and you want to advertise it on Google, you should consult Egypt Yellow Pages to help you plan and execute your online marketing new channel.

free AdWords consultation in Egypt

Yellow Media and Google Enter Strategic Partnership to Support SMBs in Egypt

Yellow Media – Formerly known as Egypt Yellow Pages and Google Ireland have signed strategic partnership agreement that will make Yellow Media the first Google AdWords Premier SMB Partner in Egypt and the second one in North Africa.

The Google AdWords Premier SMB Partner Program enables strategic relationships between Google and companies that can deliver the power of Google AdWords to their local merchants. Small and medium-sized businesses working with a Premier SMB Partner receive professional, full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimization.

The official announcement was made on April 22, 2012 in the Four Seasons Nile Plaza hotel with tens of attendees of technology reporters and journalists from major news papers and online news and technology portals in Egypt.

The event was held by: Marc Lambert – Managing Director of Yellow Media, Ahmed Hafez – Head of Sales in Google Egypt and North Africa, Lars Mourey – Director of Sales & Marketing in Yellow Media, and Mohamed Salah – Director of Digital Media in Yellow Media.

Marc Lambert, Ahmed Hafez and Mohamed Salah

Marc Lambert, Ahmed Hafez and Mohamed Salah

Keynote of Ahmed Hafez - Head of Sales - Google Egypt and North Africa

Keynote of Ahmed Hafez - Head of Sales - Google Egypt and North Africa

Following the official launch event, a 2 day intensive training course was given to 200+ Yellow Media sales professionals by the Google Egypt team. Wael Fakharany – Regional Manager Egypt, and North Africa – Google gave a very insightful keynote speech about the success story of how he managed to transform Google Egypt from a country office that only had one individual (Wael Himself) to tens of millions of dollars in a few years.

Wael Fakharany - Regional Manager Egypt, and North Africa - Google: Keynote Speech to Yellow Media Sales Force

Wael Fakharany - Regional Manager Egypt, and North Africa - Google: Keynote Speech to Yellow Media Sales Force

Yellow Media 200+ Media Solutions sales consultants attending Google AdWords training

Yellow Media 200+ Media Solutions sales consultants attending Google AdWords training

To get a free consultation now, or to sign up for Google AdWords fully managed service by Yellow Media.

Egypt Yellow Pages Launches Yellow Media Brand in Egypt

We proudly announce that Egypt Yellow Pages is launching Yellow Media brand today and expanding from being a traditional directory services provider to empowering our customers with a proper representation of their business on social, local, and mobile platforms, arming them to not just compete in the online world, but succeed. Solutions for everything their businesses will require for online success in the years to come, which is encompassed in an effective SoLoMo, or social-local-mobile, presence.

The various range of Yellow Media SoLoMo offerings in Egypt include:

  1. Social exposure over Facebook, Twitter, Linkedin, Google+ and Dalili.com.eg (Egypt’s largest businesses and venues review site)
  2. Local needs through Yellow.com.eg and Offeratak.com (Egypt’s leading daily deal aggregator)
  3. Mobile platforms coverage though Yellow.com.eg mobile web, iPhone application and Blackberry application (Android and Nokia under development)