Egypt Yellow Pages Zeitgeist 2011

December 26, 2011 12 Comments

Year 2011 is about to end, many Egyptians are happy about the fact that this year is actually coming to an end and full of hope that the coming year will be better for everyone. Let’s take a look together about 2011 and see what Egyptians were looking for on online Egypt Yellow Pages during this year:

Arabic Search on the rise

Arabic continues to grow to reach 59% of the total searches done in 2011, not as fast as you might expect it to happen, that’s only a 4% increase over 2010. See 2010 Zeitgeist>>

Arabic is dominating the search phrases on Egypt Yellow Pages with 59%

Arabic is dominating the search phrases with 59%

One interesting fact is that many people were looking for Tahrir Square after the #Jan25 revolution! Although sounds to me like a Google search rather than a Yellow Pages search, you never know!

Searches for Tahrir Square on Egypt Yellow Pages after #Jan25 revolution

Top Categories For 2011

The following are the most searched keywords for 2011

1. Restaurant
2. Pharmacy
3. Hotel
4. Advertising
5. Bank
6. Nursery
7. Furniture
8. School
9. Hospital
10. Real Estate

You can see that advertising is going up the list while real estate is at the bottom of the top 10 list. This shows how advertising is so important to businesses in Egypt at these tough days. Real estate industry is not living its best days though.

Top Search Keywords on EYP for 2011

Most popular sectors and industries in Egypt in 2011

Banks

1. National Bank Of Egypt
2. HSBC
3. NSGB
4. CIB

Top Egyptian banks for 2011

Restaurants and Cafes:

1. Spectra
2. burger king
3. KFC
4. cilantro
5. Cook door
6. hardees
7. pizza hut
8. la poire
9. Mo’men
10. Roastery
11. gad

Top restaurants in Egypt for 2011

Telco:

1. Vodafone
2. Mobinil
3. Etisalat

Most searched mobile network operators in Egypt for 2011

Brands and stores:

1. Samsung
2. Xerox
3. Sony
4. Appliance
5. Raya
6. Toshiba
7. Egypt Air
8. Mobile Shop
9. Panasonic
10. Jotun
11. Habitat
12. Nokia

Top searched brands in Egypt for 2011

 

Goodbye 2011, enough is enough… Hopefully 2012 will be a glorious year and won’t see the end of the world according to Mayan calendar time prophecy


Filed under Analytics & Statistics, Egypt Yellow Pages, Yellow Pages Tagged with , , , , ,

Yellow Pages Maps vs Google Maps

January 23, 2010 Leave a Comment

One questions i get a lot about yellow.com.eg maps is what maps are you using? People see the Google map on our website so they think we are using Google maps data. This is not correct. 

What we are using is google maps API for the GUI. However, the data is compiled by us, what we do is geocoding our database. i.e. specifying the exact latitude and longitude for each listing we have. This sounds like a tough job, actually it is but we are performing very well in doing it. 

I guess it’s logical to ask why we are doing all this effort. The answer can be found if you visit Google Maps and try to find a restaurant in Egypt and if you visit Egypt Yellow Pages website 

On Google maps searching for La Bodega will produce 7 or 8 results, some of them might be correct and some are not. This is because the data source is the user generated content, which is not correct in many cases. 

La Bodega on Google Maps

La Bodega on Google Maps

on Yellow.com.eg when you search for La Bodega, you get one and only one map location, the map location is accurate and is geocoded by our local search team. If we are not sure about a map location, then we do not enter it, if you see a map location online this means the location is accurate. 

La Bodega on Yellow.com.eg

La Bodega on Yellow.com.eg

click here to see La Bodega restaurant profile page 

The nice thing about having our geocoded database is not only the accuracy, but also the flexibility of using any maps for the GUI, we have tried both Google maps and Microsoft virtual earth (now known as Bing maps), Google maps has proven so far superior in Egypt.

Filed under Egypt Yellow Pages, Google, Maps Tagged with , , , , , , ,

iPhone Beats Nokia and Others!

November 25, 2009 2 Comments

A couple of days ago i made a post about how Egypt Yellow Pages iPhone application traffic is 60% more than the rest of the Mobile Yellow Pages traffic combined…

Today i will explain this more, we should be actually looking at the smartphone traffic share rather than the sales share. According to October statistics published by AdMob, iPhone smart traffic share represents about 50% of all the smartphone devices including Symbian, RIM, Windows Mobile, Android, Palm, …

Smartphones Worldwide Traffic Shares

So how did we reach this situation? It was just a step by step… Traffic share for iPhone:

  • Feb 09: 33% share
  • Aug 09: 40% share
  • Oct 09: 50% share

Traffic share for Symbian:

  • Feb 09: 43%
  • Aug 09: 34%
  • Oct 09: 25%

Android looks also promising, from 2% in February to 11% in October

Filed under Analytics & Statistics, BlackBerry, Egypt Yellow Pages, iPhone, Mobile Yellow Pages Tagged with , , , , , , , ,

Mobile Yellow Pages traffic gets a boost

November 23, 2009 1 Comment

I’m sitting now looking at the statistics for Egypt Yellow Pages mobile portal and iPhone application. I still can’t believe that the iPhone hits surpassed the mobile portal hits almost by 60%.

In the past 90 days, mobile portal pages views reached 100k whereas iPhone hits exceeded 160k. These reports are generated by admob, the mobile ad platform that has been especially popular on the iPhone, which was acquired by google this month for $750 million in stock.

If you look at the global smart phone market share you will know why i am surprised, apple is no more than 14% of the global market share with probably even less percentage in Egypt, as opposed to Symbian OS market share (Nokia and Others), which is more than half the market share.

Mobile Handsets Market Share

Mobile Handsets Market Share

I believe that the reason behind this mystery is that almost all iPhone users connect to the internet, download and use new applications each day. The iPhone is pretty much useless device if you are disconnected. Moreover, since its launch, Egypt Yellow Pages iPhone application has been a great success, one of the top free apps in Apple AppStore.

Download Egypt Yellow Pages iPhone application

Learn more about Mobile Yellow Pages

Filed under Analytics & Statistics, Egypt Yellow Pages, iPhone, Mobile Yellow Pages Tagged with , , , ,

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