Mohamed Salah: Local Search, Yellow Pages and Web Technologies

Turkey Yellow Pages Partners with Navteq and Nokia

Turkey Yellow Pages signed a 5 year strategic deal to supply business listing information to NAVTEQ and Nokia global mapping platforms. This is the kind of partnerships that the giant mapping provider Navteq and Nokia are looking for. In these days, the mapping technologies have reached a new level, GPS became a major component in any mobile phone, not less important than a camera. Most new cars are already equipped with in-car navigation systems. Detailed maps are now available for almost anywhere in the planet. Without a detailed map a GPS would be useless.

So the equation that stood for some time was:

GPS + Detailed Maps = Know your way

Now this equation has totally changed, having access to hundreds of thousands of locations for hotels, restaurants, shops, gas stations, hospitals, …. definitely means much more. It means you do not need to worry any more about finding a place you want to go to.. All what you need is to decide what you want to do, and the where or how is not a problem anymore.

The new equations is

GPS + Detailed Maps + Business Listing Locations = Find your destination

It is so exciting now that Turkey Yellow Pages data will power up Nokia OviMaps which were offered for free a few days ago.  Nokia OviMaps is now one of the most convenient mobile maps that you could use, not only because it is free now, it’s technology has changed from raster images into vector maps so the application can be downloaded locally to your mobile from Ovi App Store, and it’s size is no more than 8 MB. This includes all the maps installed on your local mobile, no need to keep downloading images from the internet.

Back in late 2006, when we developed our Nokia Mobile Search plug-in for Egypt, UAE and KSA Yellow Pages we were so delighted about it, it was a breakthrough for the use of the mobiles in our daily life to find a restaurant or a hotel on the move. One and half years later Nokia decided to drop support for their Mobile Search applications. Their insights were toward mobile maps. Now here comes OviMaps, the new amazing free Nokia mobile mapping platform and again powered by Yellow Pages, the most trusted local search provider as always.

So stay tuned for the upcoming updates from OviMaps which Turkey Yellow Pages will power up its data soon…

The first 4G network will be launched in Sweden and Norway early 2010. It’s speed is gonna be approaching 100 mbits/sec, the interesting news is that they haven’t invented a handset yet that works on 4G, so users will only be able to access the network using a USB modem and a laptop!

Eventually, they will make a handset but what does this tell us, broadband internet access from a cellular network being available for computers before mobiles? it tells us what it is really gonna be used for, i mean what’s the importance of this high speed on a mobile device? are you going to install torrents or emule on your mobile and start downloading movies? of course not… but imagine what would this speed mean to an internet user from his computer.

In my opinion the main source that is gonna drive revenues for mobile networks is the data service. It’s not the voice or SMS services any more. Today i can talk and send free SMS’s to my 400 colleagues at EYP for free as a part of our enterprise lines. The time is now over for anyone who pays 1000+ LE for their mobile bill, as you can now pay 300 LE and talk almost unlimited (2700 minutes per month).

Welcome to the new era of mobile broadband service!

A couple of days ago i made a post about how Egypt Yellow Pages iPhone application traffic is 60% more than the rest of the Mobile Yellow Pages traffic combined…

Today i will explain this more, we should be actually looking at the smartphone traffic share rather than the sales share. According to October statistics published by AdMob, iPhone smart traffic share represents about 50% of all the smartphone devices including Symbian, RIM, Windows Mobile, Android, Palm, …

So how did we reach this situation? It was just a step by step… Traffic share for iPhone:

• Feb 09: 33% share
• Aug 09: 40% share
• Oct 09: 50% share

Traffic share for Symbian:

• Feb 09: 43%
• Aug 09: 34%
• Oct 09: 25%

Android looks also promising, from 2% in February to 11% in October

I’m sitting now looking at the statistics for Egypt Yellow Pages mobile portal and iPhone application. I still can’t believe that the iPhone hits surpassed the mobile portal hits almost by 60%.

In the past 90 days, mobile portal pages views reached 100k whereas iPhone hits exceeded 160k. These reports are generated by admob, the mobile ad platform that has been especially popular on the iPhone, which was acquired by google this month for $750 million in stock.

If you look at the global smart phone market share you will know why i am surprised, apple is no more than 14% of the global market share with probably even less percentage in Egypt, as opposed to Symbian OS market share (Nokia and Others), which is more than half the market share.

Mobile Handsets Market Share

I believe that the reason behind this mystery is that almost all iPhone users connect to the internet, download and use new applications each day. The iPhone is pretty much useless device if you are disconnected. Moreover, since its launch, Egypt Yellow Pages iPhone application has been a great success, one of the top free apps in Apple AppStore.

Download Egypt Yellow Pages iPhone application

Learn more about Mobile Yellow Pages