Adwords allows you to outrank your competitors (and here is why you shouldn’t do it)


Google gives you already all the information you need about your competitors. They tell you the names of your competitors and how often they enter the auctions with you and what’s their impression share and average position compared to yours.

With the launch of new flexible bid strategies, Google has just taken the game to the next level. You can actually set an outranking target in your bid strategies; If you want to make sure you’re beating your main competitor 90% of the time (with some Max CPC bid), You are able to do so by specifying your competitor’s domain and the percentage of time when you want to outrank them. Sounds like a very nice solution to handle competition and get more clients that otherwise your competitor would have acquired.

But wait a minute, what if your competitor is using the same exact weapon against you? what will happen in that case? The only likely outcome of applying it is that you’ll both end up paying more per click than you currently are, until both of you reach the point at which you no longer make any profit. This can’t be a good approach and you should consider why you are applying this strategy and what benefits would it bring to your business? What matters at the end of day is getting a good CPA and achieving the best ROI for your campaign. This strategy is not going to get you there.

So who would this strategy work best for? i would say brands; when the goal no longer becomes limited to conversions and acquisitions but it is stretched to include the brand image and reputation. Another case when this strategy would work best is when there is limited demand in the market for the product/service that you are offering and you want to make sure you acquire as much leads as possible to position yourself in the market as a leader, even if it comes at the expense of making your business less profitable.

Traveling from Cairo to Istanbul with my bike: Episode II – Traveling

My bike after traveling

The good news is that i managed to travel from Cairo to Istanbul with my bike and keep it in one peace. The bad news is that it was not as easy as i think. I spent a lot of time learning about the best way to pack my bike and be prepared for traveling through Egyptair.

The trouble started very early on the travel day, i discovered that the box does not fit in the back of my car while it has the bike inside, i did a test before but with the empty box so i was able to squeeze it a bit and close the box, but with the bike inside i can’t push too much. However, i managed to use a rope to hold the door closed without actually locking it.

After arriving to the airport and passing through the X-ray check,i shrink wrapped the bike just for LE 30 ($8), it was a good investment, kept the box held together.

Finishing the boarding was the main challenge, i had only the bike as my only baggage piece in addition to a small carry-on bag. The Egyptair station stated that the bike will be charged 50% of an additional baggage piece. I showed him the email i receive from Egyptair and explained to him how this is not true. He checked with his manager and they finally accepted it, and kept a copy of the email. Surprisingly enough, the bike weight including the box, packing and all accessories and tools that i have included in the box did not exceed 20 KG!

And finally i’m done! Not quite yet. Arriving to Istanbul, you don’t know exactly what to do to receive your extra-big baggage. I didn’t receive it through the normal belt, i had to figure out myself the place to go in order to receive the bike along with other boxes, baby carriages, sports equipments, etc…

After waiting for 1.5 hours i finally received my bike but it didn’t look so good. the box looked like this by the time i arrived home:

The bike box


Luckily when i opened the box, the bike was in a good shape:

The packed bike for traveling


My packed bike arrived home safetly

My bike arrived safetly


I managed to Reinstall my bike:

Reinstalled my bike


Shiro was so curious about the bicycle, he wonders if this is his new toy!

Shiro wonder if this is his new toy

Traveling from Cairo to Istanbul with my bike: Episode I – Preparing

Traveling from Egypt to Turkey with my bike


I hope one day i will be able to travel from Cairo to Istanbul on my bike but this time i’m just flying with my bike. I’ve been asking many people lately about their experience about traveling with the bike, packing required, fees involved, and other stuff. I got lots of answers and recommendations but i heard the word “it depends” a lot, so today i’m sharing my experience about traveling with the bike.

1. Preparing your bike:

Before packing your bike, you should make sure that your bike is in a good shape and that it will be a reliable companion for you, so fixing and preparing your bike at home will be much easier than traveling with it and then discovering that something went wrong.

I did not have the luxury to take my bike to the maintenance shop, so i did a quick home maintenance job:

  • Cleaning the bike: I used the garden water hose with LOW pressure to clean the bike and get off the dirt. Make sure not to use high water pressure as it can break the welding connections in your bike. The i used the home spray to clean off the chains, gears, derailleur and other mechanical parts. Make sure to dry all the water with a clean piece of cloth, although the body is made of aluminium there are many other steel components which might rust.
Materials i used for cleaning and oiling the bike

Materials i used for cleaning and oiling the bike

  • Oiling: I tried may oiling products before including engine oil, care grease and others but they always fail because they collect dust and dirt, so you definitely need a lighter kind of oil that would work well for you. If you can’t put your hands on bike chain sprays then the other alternative would be Mobil automatic/manual gear box oil. Put some oil into a spray and start spraying generously on your chain and gears after the water has completely dried.
  • Tyres: You need to make sure that your tyres are reliable and would fit the kinds of roads that you will use and make you feel comfortable. I have’t changed my tyres in the past 3.5 years, even though i haven’t made a high mileage with them, that’s a pretty long time to keep your bike tyres. They are old and would probably need to be changed within 6-12 months. So why not change it now? The other reason i changed the tyres is that i know that i will use my MTB for road rides and  i will not go off road so i would really need normal smooth tyres that would impose less friction and make my ride smoother. Changing the bike tyres is very simple and does not involve any special tools, with some patinece and watching one or two youtube videos you can do it yourself.
Old MTB Tyres

Old MTB Tyres

New mountain bike flat smooth tyres (size 26)

New mountain bike flat smooth tyres (size 26)

2. Packing your bike:

In order to travel with your bike there is a set of regulations and guidelines set by the airlines that you should follow. This might be different from one airline to another, but they are mostly pretty similar in most cases. Here is the guidelines for packing your bicycle for traveling via plane:

  • Bicycles should be packed in a container or box with the handlebars turned parallel to the frame, and the tire pressure reduced or flattened.
  • Use a special bike boxes with the following size: (177 x 23 x 102 cm).
  • front wheel should be taken off and fastened to the centre of the bicycle, pedals  should be removed or fixed inwards. All easily breakable parts must be dismounted.
Bicycle box for flights 177 x 23 x 102 cm

Bicycle box for flights 177 x 23 x 102 cm

So actually all you need to do it to get a bike box, you can get this from any bike retail shop as they have tons of these empty boxes (have you ever seen someone bought a bike unmounted inside a box?) i got mine from Besceletta, the guys were generous enough to offer me the box for free.

After securing the box, you have to make sure you do 3 things, unmount the front wheel and duck tape it to the middle of the bike, release the handlebars and turn them to be parallel to the frame and unmount the pedals and duck tape them too.

You may also want to cover the bars of the bike body and fork with plastic or cartoon wrap to offer extra protection and void scratching , just put the bike in and tape the box very well and now you’re reach to go!

3. Flying with your bike:

If your bike box does not fit into your car back seat then there is a very high it won’t be accepted as a part of your luggage at the airport, again, make sure you are using the box with the right size: (177 x 23 x 102 cm).

Your bike will usually be accepted as a part of your luggage, so make sure you know what’s you allowed luggage, in Egypt Air it is usually 2 pieces each 23KG max. so if your bike does not exceed 23KG (that’s pretty heavy for a bike) then it will be considered as one of the two piece, and you will not have to pay any extra luggage fees but anyways be prepared with 150 USD just in case things go out of control.

I would prepare myself with 2 printed documents before traveling:

  1. Egyptair policies and rules for traveling with a bicycle.
  2. Send an email to Egyptair or your air carrier and ask them about the policy for traveling with the bike, try to be specific about your bike description and your route, this document will serve as a very rich proof at the airport that you do not need to pay any fees. make sure to print that. Here is a copy of the email that Egypt Air sent me:

Dear/ customer
Thank you for contacting EgyptAir and our station call center team .we will be glad if we can help you .Regarding to your inquiry kindly be informed that bike Should normally be sent as cargo, but they may be accepted as baggage provided the front wheel is taken off and fastened to the centre of the bicycle, tires must be flat, pedals removed or fixed inwards. All easily breakable parts must be dismounted. A charge will always apply for the transportation of bicycles.

The charge will be equal to 100 % of the applicable excess baggage rate. The charge is only assessed if the bike is not included in the normal free baggage allowance.

Bicycles should be packed in a container or box with the handlebars turned parallel to the frame, the pedals and any protruding parts removed, and the tire pressure reduced. Special boxes (177 x 23 x 102 cm).
Tandem bicycles cannot be accepted as baggage. For information on the transportation of tandem bicycles, please contact EGYPTAIR Cargo.

· As for your baggage allowance you are allowed 2 pieces each 23 kg and you will be charged for the bike as extra piece

· Thank you once again for your e-mail. if you need any further assistance, please do not hesitate to contact us.

Most probably you will be faced with someone at the counter who has never seen someone traveling with a bike before and he will tell you that you need to pay extra charge, DO NOT pay!, talk to him, show him the documents and ask for his manager… avoid paying at all costs! Just make sure you have your documents printed and ready, ask the to call the person who sent you this email if they don’t believe you. They won’t do it anyways.

Now that you are prepared with your bike you need to make sure you secure a ride to the airport and another ride from the airport of your destination to the place where you will be staying.

More to come in the second episode about the actual experience in the airport and how my bike looked when i received it at my destination airport.


7 Most Trending Outing and Nightlife Spots that Egyptians Love

The Platform


According to an analysis that Egypt Yellow Pages did about the usage patterns of mobile applications during the Easter of 2014, Egyptians love to do 7 things:


  1. Go to a nice cafe and enjoy an outing with Shisha.
  2. Dine in their favourite restaurant that offers lavish food menu.
  3. Party in vibrant nightlife.
  4. Spend a day use in a nice nearby hotel in Cairo or Sokhna.
  5. Visit a themed park.
  6. Go to malls.
  7. Eat cupcakes!

 Top Trending Outings in Egypt:

  • The Platform
  • Sequoia
  • Andrea
  • Keif
  • Paul
  • Coffeeshop Company
  • Argela Café
  • Grand Cafe’
  • Tamara

 Top Trending dining restaurants in Egypt during Easter:

Notice the significance of the protein intake.

  • Cairo Kitchen
  • Maison Thomas
  • Abou Shakra
  • El Dahan Restaurant
  • Kababgy Antar
  • Wild Burger
  • Mori Sushi
  • Raafat
  • Balbaa Village For B.B.Q & Fish
  • Kababgy El Azhar Farahat
  • Buffalo Burger
  • Fusion Restaurant
  • Peking

Top Trending Nightspots and Clubs in Egypt:

  • Amici
  • Tamarai
  • The Lemon Tree
  • Buddha Bar
  • Dolphin Bar
  • L’Aubergine
  • O Bar

Top Trending Hotels and Day Use in Egypt:

Most people prefer going to a hotel in Cairo or 6th October to spend the vacation, some would prefer to go to Sokhna seaside while others would plan a long weekend and travel to Sharm

  • Intercontinental Citystars Cairo
  • Dusit Thani Lake View Cairo
  • JW Marriott Hotel Cairo
  • Fairmont Heliopolis & Towers
  • New Garden Palace Hotel
  • Le Meridien Heliopolis
  • Porto Sokhna Beach Resort & Spa
  • Stella Di Mare Resort
  • Le Passage Cairo Hotel & Casino
  • Renaissance Cairo Mirage City Hotel
  • Amoun Hotel
  • Hilton Pyramids Golf Resort
  • Sofitel El Gezirah
  • Dome Marina Swiss Inn Resort
  • Palmera Beach Resort
  • Radisson Blu Hotel, Cairo Heliopolis
  • Fairmont Nile City Hotel
  • Hilton Cairo Zamalek Residences
  • Gardenia Plaza Hotel & Resort (Sharm)
  • Maritim Jolie Ville Resort & Casino Sharm El Sheikh

Top Trending Themed Parks and Easter brunch in Egypt:

  • Saqqara Palm Club
  • Africa Safari Park & Motel
  • Animania Zoo
  • Aqua Park
  • Arabella Country Club

Top Trending Malls in Cairo:

  • Citystars Cairo
  • Porto Cairo Mall
  • Sun City Mall
  • Cairo Festival City
  • Emerald Empire Mall

Top Trending Cupcakes in Cairo:

There is no question that cupcakes became Egyptian favourite sweet snacks, here are the most trending cupcake stores during vacations:

  • NOLA CupCakes
  • Crumbs Cupcakes & More

Google Play & AdSense April’s Fool

If you ever saw anything related to Google Play Signature Edition or top planets and moons on AdSense you’re just be Pwned by Google!

It’s funny i must admit, but this time they integrated April’s fool into their products rather than having it as a piece of news going around.

It’s not trending yet on Linkedin! So probably i’m the first one you hear it from.


Google April's Fool 2014 - Google Play Signature

Google April’s Fool 2014 – Google Play Signature


View your AdSense earning from different planets and moons... Earth and Mars in specific!

View your AdSense earning from different planets and moons… Earth and Mars in specific!


Egypt Yellow Pages Launches Mobile Apps For iPhone, Android and Windows 8.1

Egypt Yellow Pages Mobile App

Yellow Pages has launched 3 new apps aiming at making its service easier to use and accessible to a wide range of users in Egypt.

First up, there is a new Yellow Pages iPhone app available on App Store. The app is more than just a re-skin that is iOS 7 compatible, the app user experience is designed to help the users find what they are looking for on the go through a smart single search box where you don’t need to type the location and the app is smart enough to detect your location and show the results near you.

The app is practically a directory and a map with over 330,000 business listings and venues in Egypt that users can carry in their pockets. Taping on one of the home category icons will effectively help the users discover and explore local stores and venues near them. This is good news for businesses that want to acquire more customers from their neighbourhood, or passing by customers that happens to be in this location at that specific time and need to buy a product or a quick access to a service.

Yellow Pages New iPhone App

4 new updates have been released to the app in the past 2 months, each single update of them received a stunningly 5 stars rating from the users. The old English and Arabic apps are now merged into a single universal app in which users can switch between the 2 languages; much better for the user experience.

Yellow Pages iPhone App Review

Android users now finally can download the long-awaited Yellow Pages Android app on Google Play store. The app is accessible to over 3,835 Android devices worldwide. The app is optimised for high end Android devices such as Samsung S4 and Samsung Galaxy Note 3 but it also works well with low end Android handsets such as the Galaxy Ace and Duos, also works great with 7 and 10 inch tablets.

Integration is done nicely with Google maps, which makes it very easy for the users to use turn-by-turn voice navigation available in Egypt through Google Maps. The Android app has received very positive feedback from the users, over 680 users rated the app and over 82% of them rated 4 or 5 starts for it. Exceptional for an Android app to satisfy equally for both high and low end device owners.

Yellow Pages Android AppWindows 8 is often criticised for its shallow  apps catalog, Egypt is no exception, but this is changing overtime with more apps being launched and push by Microsoft and its partner Linkdotnet in Egypt. Egypt Yellow Pages Windows 8.1 app is available for download on the Windows Store as one of the leading apps in the the Egyptian market, only a few apps came before like EgyptAir Windows App and Egyptian eGovernment maps app which is also powered by Yellow Pages data.

Yellow Pages Windows 8.1 AppThe new apps have received hundreds of thousands of downloads and continue to grow rapidly. Yellow Media has announced its intent to launch a new context-based relevant in stream mobile ads as an innovative way of mobile advertising that has a positive value on the user experience based on their interests rather than traditional mobile banner advertising.

Things that Starbucks doesn’t want you to know!

starbucks dca

I’ve recently read “The Undercover Economist” by Tim Harford that really blew my mind and changed that way i see things when i go for shopping at a local super market or even get my morning coffee from Starbucks.

Starbucks isn’t merely seeking to offer a verity of alternatives to customers. It’s also trying to give the customer every opportunity to signal that they’ve not been looking at the price. It doesn’t cost much more to make the cup bigger or add some whipped cream. Every single product on the menu costs starbucks almost the same to produce. By charging widely different prices for products that have the same cost starbucks is able to smoke out customers who are less sensetive about the price.

Do you know that apart from the Tall, Grande and Venti cappuccino, Starbucks has an invisible size which is not only cheaper but actually tastes better? Meet the invisible:

The Short Cappuccino

starbucks short cappuccino

That’s the best Cappuccino (or Latte) that Starbucks actually have, its stronger, and has a better foam milk froth which you can’t actually get in larger sizes with more amounts of milk and it is cheaper! You can order your short Cappuccino at ANY Starbucks WORLDWIDE, and without an eye blink, they will get your order! Although it is never published on their menu board or even their website.

I just wanted to make sure how true is this story, i ordered one from Startbucks in kadıköy – Istanbul. The guys and the cashier definitely know what a Short cappuccino is, they got a paper cup which was hidden somehwere such that the customers can’t see, it is a third smaller than the tall but it actually tastes much better.

The Short Cappucino price is 5.50 TL, as the 6.00 TL for Tall, 6.75 TL for Grande and 8.00 TL for Venti which gives you around 200 calories before you add sugar.

The interesting part is the they did not sing my order like the Baristas always do when they take your order, they just don’t want people to hear about it!