Egypt Yellow Pages Partners Day

I’m a little late to talk about this one, but last Sunday, January 16th 2011, was Egypt Yellow Pages first event for 2011, the best thing we thought we would do this year with, is to honor our partners and give them a big thank you for being so awesome through 2010… Our event title is Enhancing Local Search And Location-Based Services With Key Strategic Partnerships

Hosted in the Four Seasons Nile Plaza in garden city, more than 40 communications media specialists, editors and journalists covered the event that was attended by Egypt Yellow Pages strategic partners: Ministry of state of administrative development – e-Government, Nokia/Navteq, Al Masry Al Youm and Akhbarak.net

The event started with the keynote from Marc Lambert, managing director of Egypt Yellow Pages. The speech was so insightful, Marc explained how our strategic partners will help us enhance the local search services on more platforms by making it available through our partners sites and in the same time focusing on offering location based services which is the future of the local search…

 

Marc Lambert giving his keynote in the event

Marc Lambert giving his keynote in the event

I had the opportunity then to present some figures and insights about our achievements in 2010, which ended up with us having more than 175,000 business listing in our database out of which 115,000 are geocoded. At the time i am writing this blog post, we have about 180,000 listings and approaching 120,000 geocoded listings… 2010 was also a year that witnesses tripling our website traffic from 400,000 visits per month to over 1.2 million visits, a truly new milestone for local search in Egypt.

 

 

Mohamed Salah, Director Digital Media, Egypt Yellow Pages presentation about insights and search trends in Egypt for 2010

Mohamed Salah, Director Digital Media, Egypt Yellow Pages presentation about insights and search trends in Egypt for 2010

Our partners were the ones who presented our strategic partnership details to the media, the following were representatives of  our partners:

Mathia Nalappan, General Manager – North Africa, Nokia
Phil McKinnon, Head Of Marketing – North Africa, Nokia
Mohamed Abd El-Jalil, Head Of Solutions Sales – North Africa, Nokia
Sahar Afia, Project Manager – Government Services Development Program, Ministry Of State For Administrative Development
Kismet EL-Sayed, Shareholder / Business Development Director, Al-Masry Al-Youm
Osman Ahmed Osman, Founder, Akhbarak.Net

Continue reading

Advertisements

Navteq & Turkey Yellow Pages Event Photos

Some photos for the joint press conference between Navteq, Nokia and Turkey Yellow Pages to announce signing the strategic partnership deal through which Turkey Yellow Pages will provide business listings information of more than 500,000 listings to Navteq.

Navteq and Turkey Yellow Pages Teams

Navteq and Turkey Yellow Pages Partnership

Presentation by Göktuğ Okan Oğuz - General Manager of eBusiness - Turkey Yellow Pages

Presentation by Göktuğ Okan Oğuz - General Manager of eBusiness - Turkey Yellow Pages

Press Conference of Navteq and Yellow Pages

Press Conference of Navteq and Yellow Pages

After all,  I want to say that the big winner from this partnership is the large user base in Turkey who will benefit from combining the maps of Navteq and the data of Yellow Pages

Turkey Yellow Pages Partners with Navteq and Nokia

Turkey Yellow Pages Partners with Navteq and Nokia

Turkey Yellow Pages Partners with Navteq and Nokia

Turkey Yellow Pages signed a 5 year strategic deal to supply business listing information to NAVTEQ and Nokia global mapping platforms. This is the kind of partnerships that the giant mapping provider Navteq and Nokia are looking for. In these days, the mapping technologies have reached a new level, GPS became a major component in any mobile phone, not less important than a camera. Most new cars are already equipped with in-car navigation systems. Detailed maps are now available for almost anywhere in the planet. Without a detailed map a GPS would be useless.

So the equation that stood for some time was:

GPS + Detailed Maps = Know your way

Now this equation has totally changed, having access to hundreds of thousands of locations for hotels, restaurants, shops, gas stations, hospitals, …. definitely means much more. It means you do not need to worry any more about finding a place you want to go to.. All what you need is to decide what you want to do, and the where or how is not a problem anymore.

The new equations is

GPS + Detailed Maps + Business Listing Locations = Find your destination

It is so exciting now that Turkey Yellow Pages data will power up Nokia OviMaps which were offered for free a few days ago.  Nokia OviMaps is now one of the most convenient mobile maps that you could use, not only because it is free now, it’s technology has changed from raster images into vector maps so the application can be downloaded locally to your mobile from Ovi App Store, and it’s size is no more than 8 MB. This includes all the maps installed on your local mobile, no need to keep downloading images from the internet.

Nokia Mobile Search

Back in late 2006, when we developed our Nokia Mobile Search plug-in for Egypt, UAE and KSA Yellow Pages we were so delighted about it, it was a breakthrough for the use of the mobiles in our daily life to find a restaurant or a hotel on the move. One and half years later Nokia decided to drop support for their Mobile Search applications. Their insights were toward mobile maps. Now here comes OviMaps, the new amazing free Nokia mobile mapping platform and again powered by Yellow Pages, the most trusted local search provider as always.

So stay tuned for the upcoming updates from OviMaps which Turkey Yellow Pages will power up its data soon…

iPhone Beats Nokia and Others!

A couple of days ago i made a post about how Egypt Yellow Pages iPhone application traffic is 60% more than the rest of the Mobile Yellow Pages traffic combined…

Today i will explain this more, we should be actually looking at the smartphone traffic share rather than the sales share. According to October statistics published by AdMob, iPhone smart traffic share represents about 50% of all the smartphone devices including Symbian, RIM, Windows Mobile, Android, Palm, …

Smartphones Worldwide Traffic Shares

So how did we reach this situation? It was just a step by step… Traffic share for iPhone:

  • Feb 09: 33% share
  • Aug 09: 40% share
  • Oct 09: 50% share

Traffic share for Symbian:

  • Feb 09: 43%
  • Aug 09: 34%
  • Oct 09: 25%

Android looks also promising, from 2% in February to 11% in October

Mobile Yellow Pages traffic gets a boost

I’m sitting now looking at the statistics for Egypt Yellow Pages mobile portal and iPhone application. I still can’t believe that the iPhone hits surpassed the mobile portal hits almost by 60%.

In the past 90 days, mobile portal pages views reached 100k whereas iPhone hits exceeded 160k. These reports are generated by admob, the mobile ad platform that has been especially popular on the iPhone, which was acquired by google this month for $750 million in stock.

If you look at the global smart phone market share you will know why i am surprised, apple is no more than 14% of the global market share with probably even less percentage in Egypt, as opposed to Symbian OS market share (Nokia and Others), which is more than half the market share.

Mobile Handsets Market Share

Mobile Handsets Market Share

I believe that the reason behind this mystery is that almost all iPhone users connect to the internet, download and use new applications each day. The iPhone is pretty much useless device if you are disconnected. Moreover, since its launch, Egypt Yellow Pages iPhone application has been a great success, one of the top free apps in Apple AppStore.

Download Egypt Yellow Pages iPhone application

Learn more about Mobile Yellow Pages