Egypt Yellow Pages Celebrates 20 Years in Egypt

We have celebrated 20 proud years of success in Egypt serving both the Egyptian local businesses and the community together. I am very proud of being a part of this. Although i joined Yellow Media back in 2008, i’ve been involved with them back to 2004 when i developed the first fully functional website for the company 8 years ago.

Thanks to Yellow Media family.

Marc Lambert - Egypt Yellow Media Managing Director cutting the cake

Marc Lambert – Egypt Yellow Media Managing Director cutting the cake

 

Egypt Yellow Pages: 20 Proud Years in Egypt

Egypt Yellow Pages: 20 Proud Years in Egypt

 

Hany Foud - IT Department receiving his award from Raphael Emil

Hany Foud – IT Department receiving his award from Raphael Emil

 

Ahmed EL Gohary - Internet Department receiving his award from Waguih William

Ahmed EL Gohary – Internet Department receiving his award from Waguih William

 

Mohamed Omar - Software Development Department receives his award from Mohamed Salah

Mohamed Omar – Software Development Department receives his award from Mohamed Salah

 

Wael - Sales Department receives his award from Lars Mourey

Wael – Sales Department receives his award from Lars Mourey

 

Egypt Yellow Pages Team Celebrates 20 Proud Years in Egypt

Egypt Yellow Pages Team Celebrates 20 Proud Years in Egypt

 

 

Advertisements

Yellow Media and Google Enter Strategic Partnership to Support SMBs in Egypt

Yellow Media – Formerly known as Egypt Yellow Pages and Google Ireland have signed strategic partnership agreement that will make Yellow Media the first Google AdWords Premier SMB Partner in Egypt and the second one in North Africa.

The Google AdWords Premier SMB Partner Program enables strategic relationships between Google and companies that can deliver the power of Google AdWords to their local merchants. Small and medium-sized businesses working with a Premier SMB Partner receive professional, full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimization.

The official announcement was made on April 22, 2012 in the Four Seasons Nile Plaza hotel with tens of attendees of technology reporters and journalists from major news papers and online news and technology portals in Egypt.

The event was held by: Marc Lambert – Managing Director of Yellow Media, Ahmed Hafez – Head of Sales in Google Egypt and North Africa, Lars Mourey – Director of Sales & Marketing in Yellow Media, and Mohamed Salah – Director of Digital Media in Yellow Media.

Marc Lambert, Ahmed Hafez and Mohamed Salah

Marc Lambert, Ahmed Hafez and Mohamed Salah

Keynote of Ahmed Hafez - Head of Sales - Google Egypt and North Africa

Keynote of Ahmed Hafez - Head of Sales - Google Egypt and North Africa

Following the official launch event, a 2 day intensive training course was given to 200+ Yellow Media sales professionals by the Google Egypt team. Wael Fakharany – Regional Manager Egypt, and North Africa – Google gave a very insightful keynote speech about the success story of how he managed to transform Google Egypt from a country office that only had one individual (Wael Himself) to tens of millions of dollars in a few years.

Wael Fakharany - Regional Manager Egypt, and North Africa - Google: Keynote Speech to Yellow Media Sales Force

Wael Fakharany - Regional Manager Egypt, and North Africa - Google: Keynote Speech to Yellow Media Sales Force

Yellow Media 200+ Media Solutions sales consultants attending Google AdWords training

Yellow Media 200+ Media Solutions sales consultants attending Google AdWords training

To get a free consultation now, or to sign up for Google AdWords fully managed service by Yellow Media.

Egypt Yellow Pages Launches Yellow Media Brand in Egypt

We proudly announce that Egypt Yellow Pages is launching Yellow Media brand today and expanding from being a traditional directory services provider to empowering our customers with a proper representation of their business on social, local, and mobile platforms, arming them to not just compete in the online world, but succeed. Solutions for everything their businesses will require for online success in the years to come, which is encompassed in an effective SoLoMo, or social-local-mobile, presence.

The various range of Yellow Media SoLoMo offerings in Egypt include:

  1. Social exposure over Facebook, Twitter, Linkedin, Google+ and Dalili.com.eg (Egypt’s largest businesses and venues review site)
  2. Local needs through Yellow.com.eg and Offeratak.com (Egypt’s leading daily deal aggregator)
  3. Mobile platforms coverage though Yellow.com.eg mobile web, iPhone application and Blackberry application (Android and Nokia under development)

Egypt Yellow Pages Zeitgeist 2011

Year 2011 is about to end, many Egyptians are happy about the fact that this year is actually coming to an end and full of hope that the coming year will be better for everyone. Let’s take a look together about 2011 and see what Egyptians were looking for on online Egypt Yellow Pages during this year:

Arabic Search on the rise

Arabic continues to grow to reach 59% of the total searches done in 2011, not as fast as you might expect it to happen, that’s only a 4% increase over 2010. See 2010 Zeitgeist>>

Arabic is dominating the search phrases on Egypt Yellow Pages with 59%

Arabic is dominating the search phrases with 59%

One interesting fact is that many people were looking for Tahrir Square after the #Jan25 revolution! Although sounds to me like a Google search rather than a Yellow Pages search, you never know!

Searches for Tahrir Square on Egypt Yellow Pages after #Jan25 revolution

Top Categories For 2011

The following are the most searched keywords for 2011

1. Restaurant
2. Pharmacy
3. Hotel
4. Advertising
5. Bank
6. Nursery
7. Furniture
8. School
9. Hospital
10. Real Estate

You can see that advertising is going up the list while real estate is at the bottom of the top 10 list. This shows how advertising is so important to businesses in Egypt at these tough days. Real estate industry is not living its best days though.

Top Search Keywords on EYP for 2011

Most popular sectors and industries in Egypt in 2011

Banks

1. National Bank Of Egypt
2. HSBC
3. NSGB
4. CIB

Top Egyptian banks for 2011

Restaurants and Cafes:

1. Spectra
2. burger king
3. KFC
4. cilantro
5. Cook door
6. hardees
7. pizza hut
8. la poire
9. Mo’men
10. Roastery
11. gad

Top restaurants in Egypt for 2011

Telco:

1. Vodafone
2. Mobinil
3. Etisalat

Most searched mobile network operators in Egypt for 2011

Brands and stores:

1. Samsung
2. Xerox
3. Sony
4. Appliance
5. Raya
6. Toshiba
7. Egypt Air
8. Mobile Shop
9. Panasonic
10. Jotun
11. Habitat
12. Nokia

Top searched brands in Egypt for 2011

 

Goodbye 2011, enough is enough… Hopefully 2012 will be a glorious year and won’t see the end of the world according to Mayan calendar time prophecy


Yellow Pages Maps vs Google Maps

One questions i get a lot about yellow.com.eg maps is what maps are you using? People see the Google map on our website so they think we are using Google maps data. This is not correct. 

What we are using is google maps API for the GUI. However, the data is compiled by us, what we do is geocoding our database. i.e. specifying the exact latitude and longitude for each listing we have. This sounds like a tough job, actually it is but we are performing very well in doing it. 

I guess it’s logical to ask why we are doing all this effort. The answer can be found if you visit Google Maps and try to find a restaurant in Egypt and if you visit Egypt Yellow Pages website 

On Google maps searching for La Bodega will produce 7 or 8 results, some of them might be correct and some are not. This is because the data source is the user generated content, which is not correct in many cases. 

La Bodega on Google Maps

La Bodega on Google Maps

on Yellow.com.eg when you search for La Bodega, you get one and only one map location, the map location is accurate and is geocoded by our local search team. If we are not sure about a map location, then we do not enter it, if you see a map location online this means the location is accurate. 

La Bodega on Yellow.com.eg

La Bodega on Yellow.com.eg

click here to see La Bodega restaurant profile page 

The nice thing about having our geocoded database is not only the accuracy, but also the flexibility of using any maps for the GUI, we have tried both Google maps and Microsoft virtual earth (now known as Bing maps), Google maps has proven so far superior in Egypt.

iPhone Beats Nokia and Others!

A couple of days ago i made a post about how Egypt Yellow Pages iPhone application traffic is 60% more than the rest of the Mobile Yellow Pages traffic combined…

Today i will explain this more, we should be actually looking at the smartphone traffic share rather than the sales share. According to October statistics published by AdMob, iPhone smart traffic share represents about 50% of all the smartphone devices including Symbian, RIM, Windows Mobile, Android, Palm, …

Smartphones Worldwide Traffic Shares

So how did we reach this situation? It was just a step by step… Traffic share for iPhone:

  • Feb 09: 33% share
  • Aug 09: 40% share
  • Oct 09: 50% share

Traffic share for Symbian:

  • Feb 09: 43%
  • Aug 09: 34%
  • Oct 09: 25%

Android looks also promising, from 2% in February to 11% in October

Mobile Yellow Pages traffic gets a boost

I’m sitting now looking at the statistics for Egypt Yellow Pages mobile portal and iPhone application. I still can’t believe that the iPhone hits surpassed the mobile portal hits almost by 60%.

In the past 90 days, mobile portal pages views reached 100k whereas iPhone hits exceeded 160k. These reports are generated by admob, the mobile ad platform that has been especially popular on the iPhone, which was acquired by google this month for $750 million in stock.

If you look at the global smart phone market share you will know why i am surprised, apple is no more than 14% of the global market share with probably even less percentage in Egypt, as opposed to Symbian OS market share (Nokia and Others), which is more than half the market share.

Mobile Handsets Market Share

Mobile Handsets Market Share

I believe that the reason behind this mystery is that almost all iPhone users connect to the internet, download and use new applications each day. The iPhone is pretty much useless device if you are disconnected. Moreover, since its launch, Egypt Yellow Pages iPhone application has been a great success, one of the top free apps in Apple AppStore.

Download Egypt Yellow Pages iPhone application

Learn more about Mobile Yellow Pages