Egypt Yellow Pages Zeitgeist 2011

Year 2011 is about to end, many Egyptians are happy about the fact that this year is actually coming to an end and full of hope that the coming year will be better for everyone. Let’s take a look together about 2011 and see what Egyptians were looking for on online Egypt Yellow Pages during this year:

Arabic Search on the rise

Arabic continues to grow to reach 59% of the total searches done in 2011, not as fast as you might expect it to happen, that’s only a 4% increase over 2010. See 2010 Zeitgeist>>

Arabic is dominating the search phrases on Egypt Yellow Pages with 59%

Arabic is dominating the search phrases with 59%

One interesting fact is that many people were looking for Tahrir Square after the #Jan25 revolution! Although sounds to me like a Google search rather than a Yellow Pages search, you never know!

Searches for Tahrir Square on Egypt Yellow Pages after #Jan25 revolution

Top Categories For 2011

The following are the most searched keywords for 2011

1. Restaurant
2. Pharmacy
3. Hotel
4. Advertising
5. Bank
6. Nursery
7. Furniture
8. School
9. Hospital
10. Real Estate

You can see that advertising is going up the list while real estate is at the bottom of the top 10 list. This shows how advertising is so important to businesses in Egypt at these tough days. Real estate industry is not living its best days though.

Top Search Keywords on EYP for 2011

Most popular sectors and industries in Egypt in 2011


1. National Bank Of Egypt
4. CIB

Top Egyptian banks for 2011

Restaurants and Cafes:

1. Spectra
2. burger king
3. KFC
4. cilantro
5. Cook door
6. hardees
7. pizza hut
8. la poire
9. Mo’men
10. Roastery
11. gad

Top restaurants in Egypt for 2011


1. Vodafone
2. Mobinil
3. Etisalat

Most searched mobile network operators in Egypt for 2011

Brands and stores:

1. Samsung
2. Xerox
3. Sony
4. Appliance
5. Raya
6. Toshiba
7. Egypt Air
8. Mobile Shop
9. Panasonic
10. Jotun
11. Habitat
12. Nokia

Top searched brands in Egypt for 2011


Goodbye 2011, enough is enough… Hopefully 2012 will be a glorious year and won’t see the end of the world according to Mayan calendar time prophecy


Egypt Yellow Pages App Released on BlackBerry App World

One month after the launch of BlackBerry App World in Egypt, Egypt Yellow Pages have released the BB App on the App World. This is one of the first BlackBerry applications (perhaps the first one) that are submitted from Egypt. This application launch was a developed by a brilliant new Egyptian startup called Apptitude.

What makes our BlackBerry application unique is not only being one of the first Egyptian publishers to join the App World, it has also been developed based on the community demand on different social networking sites especially Twitter… Our twitter friends joined out application beta testing program and provided us with very useful feedback and many additional features to add. Also their ongoing support helps us to add more features and make the application better….

A big thank you to our list of honor beta testers:

Mostafa khaled Beige

Mahmoud Ahmed

Mahmoud Abdel Aziz

Ramy Temraz

Bassem Osoris

Gamal Omar

Abdou Omar

Islam Badr

Mohammad Mokhtar Eltrissi

You can download Egypt Yellow Pages BB App from App World here.

BlackBerry App World now in Egypt

BlackBerry App World

BlackBerry App World

After waiting for it for a really long time, it has been confirmed today that BlackBerry App World is now available in Egypt. Although no official published news by RIM confirms this. Many users from Egypt have reported that they were able to access AppWorld and download application from it.

Many people wonder why did it take all this time to launch the store in Egypt. RIM has responded to this question saying that they do not launch the App World in a country unless they have signed an agreement with all the mobile operators to avail it for the users. Perhaps that could be the reason of the delay.

Egypt Yellow Pages BlackBerry App

Egypt Yellow Pages BlackBerry Application

The launch of BB App World in Egypt must be good news for users, developers and application vendors. Distribution of BlackBerry apps is not a simple task specially with all the device and OS specific features available, which makes it harder for the application vendors to do the correct device and OS detection and avail the correct version of the application to the correct device and the appropriate OS version.

As a Yellow Pages publisher, we are very delighted about availing the Black Berry App World in Egypt which will enable us to distribute and deliver efficiently our free local search application for Egypt. Currently, you can download Egypt Yellow Pages BlackBerry application from here. It is available for Curve, Bold and Torch models. There are 2 versions of the application, one supports OS 4.6 and another one supports version 5.0 or higher which has more features and functionalities embedded.

Turkey Yellow Pages is now 3 years old is now 3 years old. It was great to see the small baby growing until it became the largest business database in Turkey with more than 650,000 listings and about 3 million monthly visits….

It was fun to be here in Istanbul and have the chance to celebrate with TYP team. Way to go Turkey Yellow Pages! 3 yaşında!


Turkey Yellow Pages

Turkey Yellow Pages 3rd anniversary

What makes a good salesman in a struggling economy?

About 9 months ago i decided to setup a self insurance / retirement plan for myself. Not believing in the value of the government social insurance in Egypt which is a big lie you put yourself in, a false feeling of being secure and covered by the time you retire… Spend 25 years working and then when you retire you will get a big fat 600 EGP per month… that’s gotta be charity not social insurance…..

I knew nothing about insurance so i contacted one insurance agent, his name is Mahmoud, who can give me an advice on which kind insurance fits me, there are basically 3 kinds of  insurance companies in Egypt: governmental, private and banks… Well, Mahmoud did a great job on teaching me the pros and cons of each kind of these companies, he got me offers with numbers from a bunch of them…. and he made his recommendation to me… of course i haven’t taken his words for granted but i did some more research by myself to reach the same conclusion that he recommended to me…

My final decision was to go with governmental insurance for a company that Mahmoud works for. Paying a yearly installment for the next 20 years… having chosen this installment to be small enough not to affect me under bad economy or whatsoever was a wise decision.

I have to pay my next installment on May, i only have 30 days to pay, if i’m late for 15 more days i pay a penalty, if i’m still late i my insurance is dropped and i have to re-active it again… Having know this i asked Mahmoud last year that i would like to pay my yearly installment on March of every year rather than May… why would i wait and put myself in this situation.

But now things are different right? the economy is not so good and people are afraid to spend money, so it is better to keep my cash until next May, perhaps until the end of may to utilize my time allowance until its end… Why would i pay now early 2 month in these current conditions? That’s probably what a typical sales guy would think. Right? Would he have the nerves to call me now and ask me to make my installment payment 2 month earlier? but guess what he did…

One day i came to the office and found that Mahmoud has left me his business card a couple of days ago when i was out of town and asked me to call him. When i called him he told me that he has lost all his contacts and he is trying to reach them by dropping off his business card to their work places… and he asked me whether i am still willing to pay my installment 2 months earlier as agreed… and guess what? i told him yes i am willing… there is no point in waiting, since i will have to make the payment anyway. He was a bit surprised himself… and he was happy of course, collections means bonus for him…

did he say “Why would i bother and call him now? the situation is not clear now… let’s wait until May” or “I lost his number, i am sure he is gonna call me back to pay at may or to cancel, i won’t bother myself finding his number again”

It is really small things that does matter… and in our struggling economy, good salesmen can have their companies economy rolling back again and in turn help the economy of their countries… People can just choose sit and assume and do the “WHAT-IF” analysis and do nothing… or they move and work hard to achieve their goals… Assumption is the mother of all screwups

This is one thing that makes the difference between a salesman and a good salesman…

Egypt Yellow Pages Partners Day

I’m a little late to talk about this one, but last Sunday, January 16th 2011, was Egypt Yellow Pages first event for 2011, the best thing we thought we would do this year with, is to honor our partners and give them a big thank you for being so awesome through 2010… Our event title is Enhancing Local Search And Location-Based Services With Key Strategic Partnerships

Hosted in the Four Seasons Nile Plaza in garden city, more than 40 communications media specialists, editors and journalists covered the event that was attended by Egypt Yellow Pages strategic partners: Ministry of state of administrative development – e-Government, Nokia/Navteq, Al Masry Al Youm and

The event started with the keynote from Marc Lambert, managing director of Egypt Yellow Pages. The speech was so insightful, Marc explained how our strategic partners will help us enhance the local search services on more platforms by making it available through our partners sites and in the same time focusing on offering location based services which is the future of the local search…


Marc Lambert giving his keynote in the event

Marc Lambert giving his keynote in the event

I had the opportunity then to present some figures and insights about our achievements in 2010, which ended up with us having more than 175,000 business listing in our database out of which 115,000 are geocoded. At the time i am writing this blog post, we have about 180,000 listings and approaching 120,000 geocoded listings… 2010 was also a year that witnesses tripling our website traffic from 400,000 visits per month to over 1.2 million visits, a truly new milestone for local search in Egypt.



Mohamed Salah, Director Digital Media, Egypt Yellow Pages presentation about insights and search trends in Egypt for 2010

Mohamed Salah, Director Digital Media, Egypt Yellow Pages presentation about insights and search trends in Egypt for 2010

Our partners were the ones who presented our strategic partnership details to the media, the following were representatives of  our partners:

Mathia Nalappan, General Manager – North Africa, Nokia
Phil McKinnon, Head Of Marketing – North Africa, Nokia
Mohamed Abd El-Jalil, Head Of Solutions Sales – North Africa, Nokia
Sahar Afia, Project Manager – Government Services Development Program, Ministry Of State For Administrative Development
Kismet EL-Sayed, Shareholder / Business Development Director, Al-Masry Al-Youm
Osman Ahmed Osman, Founder, Akhbarak.Net

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