Facebook Launches Search Ads

Facebook Launches Search Ads

Not very creative nor intuitive i find it, mostly it’s irrelevant to what users are looking for, it is also targeting RASPF (people searching for specific businesses such as McDonald’s rather than NEDICT (people searching for a business category such as Burger)

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Egypt Yellow Pages Celebrates 20 Years in Egypt

We have celebrated 20 proud years of success in Egypt serving both the Egyptian local businesses and the community together. I am very proud of being a part of this. Although i joined Yellow Media back in 2008, i’ve been involved with them back to 2004 when i developed the first fully functional website for the company 8 years ago.

Thanks to Yellow Media family.

Marc Lambert - Egypt Yellow Media Managing Director cutting the cake

Marc Lambert – Egypt Yellow Media Managing Director cutting the cake

 

Egypt Yellow Pages: 20 Proud Years in Egypt

Egypt Yellow Pages: 20 Proud Years in Egypt

 

Hany Foud - IT Department receiving his award from Raphael Emil

Hany Foud – IT Department receiving his award from Raphael Emil

 

Ahmed EL Gohary - Internet Department receiving his award from Waguih William

Ahmed EL Gohary – Internet Department receiving his award from Waguih William

 

Mohamed Omar - Software Development Department receives his award from Mohamed Salah

Mohamed Omar – Software Development Department receives his award from Mohamed Salah

 

Wael - Sales Department receives his award from Lars Mourey

Wael – Sales Department receives his award from Lars Mourey

 

Egypt Yellow Pages Team Celebrates 20 Proud Years in Egypt

Egypt Yellow Pages Team Celebrates 20 Proud Years in Egypt

 

 

Google Officially Launches Google AdWords Premier SMB Parntner Program Page in Egypt

Google have officially launched Google AdWords Premier SMB Parntner Program Page in Egypt. It is the first Arabic page that is launched under that section as Egypt Yellow Pages is officially the first partner in Egypt and the Arab world (After Morocco whcih launched their site in French).

Google explains 5 reasons why you should go to Premier SMB Partner than DIY (Do it yourself) approach.

If you have a business in Egypt and you want to advertise it on Google, you should consult Egypt Yellow Pages to help you plan and execute your online marketing new channel.

free AdWords consultation in Egypt

Linked in is down

I can’t believe linkedin is actually down, this is the first time i see it in my life.

They are also displaying an error id… i think that each http request that comes to them is represented by a new error ID..

a few refreshes gives the following:

Error Id: 133596971312596
Error Id: 133596977162041
Error Id: 133596979836852
Error Id: 133596990131215

On average about 1.5 million errors (or requests) in 10 seconds…
that’s 150,000 requests per second… WOW

This is what you see when linkedin is down

This is what you see when linkedin is down

And now the service is coming back (4:50 PM Cairo time), but the feeds are still not working, you don’t see any feeds or new about your connections, you just see colleagues and alumni filter titles!

linkedin feeds are still down

linkedin feeds are still down

Yellow Media and Google Enter Strategic Partnership to Support SMBs in Egypt

Yellow Media – Formerly known as Egypt Yellow Pages and Google Ireland have signed strategic partnership agreement that will make Yellow Media the first Google AdWords Premier SMB Partner in Egypt and the second one in North Africa.

The Google AdWords Premier SMB Partner Program enables strategic relationships between Google and companies that can deliver the power of Google AdWords to their local merchants. Small and medium-sized businesses working with a Premier SMB Partner receive professional, full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimization.

The official announcement was made on April 22, 2012 in the Four Seasons Nile Plaza hotel with tens of attendees of technology reporters and journalists from major news papers and online news and technology portals in Egypt.

The event was held by: Marc Lambert – Managing Director of Yellow Media, Ahmed Hafez – Head of Sales in Google Egypt and North Africa, Lars Mourey – Director of Sales & Marketing in Yellow Media, and Mohamed Salah – Director of Digital Media in Yellow Media.

Marc Lambert, Ahmed Hafez and Mohamed Salah

Marc Lambert, Ahmed Hafez and Mohamed Salah

Keynote of Ahmed Hafez - Head of Sales - Google Egypt and North Africa

Keynote of Ahmed Hafez - Head of Sales - Google Egypt and North Africa

Following the official launch event, a 2 day intensive training course was given to 200+ Yellow Media sales professionals by the Google Egypt team. Wael Fakharany – Regional Manager Egypt, and North Africa – Google gave a very insightful keynote speech about the success story of how he managed to transform Google Egypt from a country office that only had one individual (Wael Himself) to tens of millions of dollars in a few years.

Wael Fakharany - Regional Manager Egypt, and North Africa - Google: Keynote Speech to Yellow Media Sales Force

Wael Fakharany - Regional Manager Egypt, and North Africa - Google: Keynote Speech to Yellow Media Sales Force

Yellow Media 200+ Media Solutions sales consultants attending Google AdWords training

Yellow Media 200+ Media Solutions sales consultants attending Google AdWords training

To get a free consultation now, or to sign up for Google AdWords fully managed service by Yellow Media.

Egypt Yellow Pages Launches Yellow Media Brand in Egypt

We proudly announce that Egypt Yellow Pages is launching Yellow Media brand today and expanding from being a traditional directory services provider to empowering our customers with a proper representation of their business on social, local, and mobile platforms, arming them to not just compete in the online world, but succeed. Solutions for everything their businesses will require for online success in the years to come, which is encompassed in an effective SoLoMo, or social-local-mobile, presence.

The various range of Yellow Media SoLoMo offerings in Egypt include:

  1. Social exposure over Facebook, Twitter, Linkedin, Google+ and Dalili.com.eg (Egypt’s largest businesses and venues review site)
  2. Local needs through Yellow.com.eg and Offeratak.com (Egypt’s leading daily deal aggregator)
  3. Mobile platforms coverage though Yellow.com.eg mobile web, iPhone application and Blackberry application (Android and Nokia under development)

Egypt Yellow Pages Zeitgeist 2011

Year 2011 is about to end, many Egyptians are happy about the fact that this year is actually coming to an end and full of hope that the coming year will be better for everyone. Let’s take a look together about 2011 and see what Egyptians were looking for on online Egypt Yellow Pages during this year:

Arabic Search on the rise

Arabic continues to grow to reach 59% of the total searches done in 2011, not as fast as you might expect it to happen, that’s only a 4% increase over 2010. See 2010 Zeitgeist>>

Arabic is dominating the search phrases on Egypt Yellow Pages with 59%

Arabic is dominating the search phrases with 59%

One interesting fact is that many people were looking for Tahrir Square after the #Jan25 revolution! Although sounds to me like a Google search rather than a Yellow Pages search, you never know!

Searches for Tahrir Square on Egypt Yellow Pages after #Jan25 revolution

Top Categories For 2011

The following are the most searched keywords for 2011

1. Restaurant
2. Pharmacy
3. Hotel
4. Advertising
5. Bank
6. Nursery
7. Furniture
8. School
9. Hospital
10. Real Estate

You can see that advertising is going up the list while real estate is at the bottom of the top 10 list. This shows how advertising is so important to businesses in Egypt at these tough days. Real estate industry is not living its best days though.

Top Search Keywords on EYP for 2011

Most popular sectors and industries in Egypt in 2011

Banks

1. National Bank Of Egypt
2. HSBC
3. NSGB
4. CIB

Top Egyptian banks for 2011

Restaurants and Cafes:

1. Spectra
2. burger king
3. KFC
4. cilantro
5. Cook door
6. hardees
7. pizza hut
8. la poire
9. Mo’men
10. Roastery
11. gad

Top restaurants in Egypt for 2011

Telco:

1. Vodafone
2. Mobinil
3. Etisalat

Most searched mobile network operators in Egypt for 2011

Brands and stores:

1. Samsung
2. Xerox
3. Sony
4. Appliance
5. Raya
6. Toshiba
7. Egypt Air
8. Mobile Shop
9. Panasonic
10. Jotun
11. Habitat
12. Nokia

Top searched brands in Egypt for 2011

 

Goodbye 2011, enough is enough… Hopefully 2012 will be a glorious year and won’t see the end of the world according to Mayan calendar time prophecy