2010 was a year characterized as being the most successful year in the history of Egypt Yellow Pages. I am pleased to announce to you today the local search trends from Egypt’s number one local search site www.yellow.com.eg (if you want to see 2009 search trends click here)
One very interesting trend to start with is that the number of Arabic search queries super passed the English search queries for the first time on Egypt Yellow Pages. Arabic is now taking the lead with 55% of the search queries while English queries presents 45% of the total search.
Here are the top 10 searches for 2010:
- Real Estate
Restaurants are in the lead this year after switching places with hotels which comes in the second place. You can notice how consumers are searching through the site by looking for pharmacies (4th), banks (5th), furniture (8th) and schools (9th). Also increases B2B searches are noticed like company(3rd), Factory(10th), Real Estate (6th) and advertising (7th).
Most popular by category
National Bank of Egypt ( El Bank El Ahly) comes first followed by HSBC then Commerical International Bank (CIB)
Top Telco Companies:
and the first places goes to… Vodafone, followed by Mobinil, then Raya and finally Etisalat in the 4th place.
Top Shipping Companies:
4 shipping companies show in the list of the top 100 searches on Yellow.com.eg, with DHL taking the lead searches, followed by Western Union, Aramex and then Fedex.
Top Car Manufacturers:
Toyota and Hyundai came on the top most searches car brands in Egypt
Top Restaurants & Cafes:
With restaurants being number one category for 2010, the top 100 most popular searches list contained 9 restaurants and cafes.
Cilantro the most popular local cafe in Egypt, followed by the restaurants Spectra which is very well known in the neighborhoods of Maadi and Mohandeseen, but it seems that nothing else can stand in the face of Egyptian cravings for fast food, you will find among the top list KFC, Cook Door, Pizza Hut, Burger King, Mo’men.
Finally Roastery, maadi and heliopolis favorite hangout comes in the list and finally La Poire, the most popular Egyptian patesserie.
Many brands from consumer electronic, computer hardware industry and mobile phones where included in the list. This includes:
Happy New Year to all Egyptians!