It does not take a marketing expert to know that the advertising campaign by Telecom Egypt is pretty much “weired”. They are offering prizes if you pay your bill on time! Is it some kind of fast cash grab or aiming to  increasing loyalty of the customers? I don’t think it is the second one, i would only be loyal to a Telco company if they include me in a point collection program, which they don’t have.

Surprisingly enough, it seems that the campaign worked,  the reason i know this is that their online bill inquiry service could not handle all the incoming requests. It has been down for almost 1 week.

Telecom Egypt bill inquiry service down

Now if you try to hit their website, you get this error message:

Telecom Egypt bill inquiry service still down