In Yellow Pages we are always trying to improve the services we are offering to advertisers by monitoring and analyzing the statistics, logs, impressions, and hits their different ads get. This is why our products are always changing from one canvass to another in the favour of the end user and the advertisers as well.
The advertising services that we offer are based on the contract time, which is one year. It does not depend on the number of impression or hits the investors get. This issue whether we should move to the model of Pay Per Click (PPC), Cost Per Click (CPC), and Pay Per Call (PPCall) are always under consideration.
So which model is better? which model suits the customers in our middle east region? what model would suit SME’s better which makes the greater proportion of the Yellow Pages advertisers in middle east and worldwide?
I will try to answer these questions..