The company that digitizes many publishers’ books is called Dirixon. Mark Thomas mark.thomas@dirxion.com: (636-717-2358–Forwards To Cell) is my contact there. It’s a great way to be able to say to your print advertisers that when you buy your ad in the print yellow pages, it also appears online at no extra cost. We have a Yellow Pages Advertising agency Ad Ventures (www.adventuresinc.net) so I’m always looking for ways to add value to our client’s ad spends. I’m also developing a website that is designed to help people find all the print directories online in the world though a single URL http://www.webiyp.com (Web Internet Yellow Pages .com). The site is under construction now so what you see is really rough. It will be optimized with 200 landing pages of the most used headings, with click-able logos and a list of all publishers with digitized versions of their books in the end. Let me know if decide to digitize your books.

David Federico
770 552.2000

Is there a digitized version of your directory available online like http://www.realpageslive.com? If so, what’s the URL?

David Federico
770 552.2000

I think that in today’s open online world you can’t hide any listings from the users or just display a selection for them. User experience is not the only reason for this but the main reason is rather SEO, you have to keep everything available to Google and the other search Engines, organic traffic is main stream for all the Yellow Pages and Online directory publishers. You can’t risk that

My personal opinion is that online directories favour the website owners. The advertisers and the end-user gets the worst deal. Online publishers don’t display every listing in a given category – that would be like publishing their database for their competitors to use. So a selection is filtered and displayed for the end-user. This limits their choice. Advertisers paying more get more frequent appearances in the search results.

In paper products an end-user can see every advert and listing in a given category. They also see both large and small advertisers and those companies who have only subscribed with a listing and no advert.

So, I think there is a place for both online and paper directories – not one or the other.

And, as a consultant, I’m always interested in opportunities to work with companies to improve their efficiency and, therefore, profit. Everyone wins!!

I’m Egyptian & Proud

I have been a consultant to several directory production companies in Denmark, Sweden, Poland and Norway. As well as advising on production in the US and Singapore.

Are you directly involved in directory production in Egypt?

That said, there is no drop on the printed directory industry, it is still growing but much slower than the growth in online Yellow Pages. However, the directory structure itself has changed a lot in the past few years, it became more hip, lighter, smaller, easier to handle and it you hit someone in the face with one of the directories he won’t die anymore!

In my opinion, the lifetime of the printed directories in Egypt has not come yet to an end and i don’t expect this to happen soon either.

لو عايز أى تفاصيل عن أحصائيات بحث المستهلكين و المشترين فى مصر لا تتردد فى الأتصال بنا

شكراً